Our Business Model
We make a living by what we get, we make a life by what we give
From left Mabel Ooi, Chief Financial Officer,Khaw Chay Tee, Director/Corporate Legal, Advisor (Pro Bono), Julia Chong, Director/Chief Executive Officer, Ong Si Chong, National Sales Manager, Jonathan Teoh, Creative Advisor (Pro Bono), Mary Hing, Senior Brand Manager, Stephanie Yeo, Operation Manager and Ginix Khor, Commercial Manager and Tan Sim Lan, Senior Key Account Manager (Not in Picture)
Launched in July 2006, the Truly Loving Company became the first socially responsible business in Malaysia to use a corporate profit model to develop, manufacture and market the TLC brand of high quality household and personal care products to the public but with 100% of TLC’s dividends being distributed to worthy Malaysian charities in order to provide them with a regular, sustainable, long term source of income and funds.
Our Missions & Values
Meeting needs and fulfilling dreams
Mission
Our mission is to generate funds for charitable causes by making our products the brand of choice for caring consumers
Our mission aims to support charitable causes from funds generated from TLC’s quality products and make TLC the brand of choice, celebrated amongst the community of caring consumers.
Core Values
Caring
We believe that we should all care enough to help the less fortunate and those in need, regardless of race or religion
We believe that caring for others is boundless, especially for the less fortunate and those in need regardless of race or religion.
Integrity
We believe in being fair and honest in all our dealings
We believe in the virtues of fairness and honesty in all of our actions.
Transparency
We believe in being open and transparent in the conduct of our business and operations
We believe in clarity and transparency in the conduct of all our business and operations.
Accountability
We believe that we are accountable to the community, to our charities and to our business partners
We pledge to always act in good faith and be accountable to the community, to our charity and business partners.
Company Structure
Assurance of Openness and Transparency
The Truly Loving Company was structured to ensure openness and transparency The Truly Loving Company has an issued and paid up capital of RM1.5 million, out of which Julia Chong holds only 1 ordinary share of RM1 whilst her co-director, Khaw Chay Tee holds the other 1 ordinary share of RM1. These 2 ordinary shares of RM1 are NOT entitled to any dividends from the Truly Loving Company and they only entitle Julia and Chay Tee to administer and manage The Truly Loving Company.
The remaining 1,499,998 preference shares of RM1 each in the Truly Loving Company are all held by HSBC (Malaysia) Trustee Bhd on trust for charities under a Trust Deed signed between HSBC (Malaysia) Trustee Bhd and The Truly Loving Company. These 1,499,998 preference shares of RM1 each are entitled to 100% of the dividends that are declared by The Truly Loving Company. As such, no one, except HSBC (Malaysia) Trustees Bhd and the charities can received the dividends paid out by The Truly Loving Company.
