Message From The CEO

A Vision with a Heart

Hi and thank you for visiting our website. I would like to share a few moments with you. It has been my vision for many years to one day give back to society.

Let me share some of my blessings with you, for the last 30 years of my corporate career, I have managed to “crack the glass ceiling” and reached the top, having spent the last seven years as Managing Director for a large multinational FMCG company, in charge of a cluster of companies in Malaysia, Singapore, Thailand and Indo-China; As a single mother, it was very challenging balancing a demanding career and bringing up two teenagers. Today, one is a graduate architect and the other is a doctor; I have found happiness again after overcoming my grief of losing my late husband.

For many of those reasons, I feel that I have been very fortunate to be who I am today; especially when there were so many things that could have turned out for the worse. Hence I have spent many years conceptualizing and planning my vision where one day, I could help those who are less fortunate, the underprivileged and the disadvantaged. This vision became The Truly Loving Company on the 11th of July 2006.

I have managed to bring on board many like-minded people, professionals - businessmen and women, entrepreneurs - who believe in the cause and who through their professional contributions and advice, have helped to transform this vision beyond my wildest dreams. These are the selfless individuals who have helped to shape The Truly Loving Company and its TLC brand of Household and Personal Care products, delivering Professionalism and Quality at the highest levels,all to benefit the less fortunate, the underprivileged and the disadvantaged of our society.

From the bottom of my heart, I thank them for their support and their belief in my vision – to set up a unique socially responsible business that uses a corporate profit model to develop, manufacture and market the TLC brand to caring consumers and therefore generate a regular, sustainable and long term source of income and funds for worthy charities.

Now that the TLC range of products are available on shelves within retail outlets in Malaysia (such as supermarkets, pharmacies, provision shops, Chinese medical halls, etc.), you too can help the disadvantaged and the less fortunate daily. By simply using these competitively priced products as you shower, wash your hands and clean your dishes, you are helping our Charity Partners such as Shelter, Rumah Aman, Hospis Malaysia, The Handicapped and Mentally Disabled Children Association of Johor Bahru and National Stroke Association Of Malaysia (NASAM).

Helping charities has never been simpler or more undemanding; where no donations or personal sacrifice is required from you.

Be A TLC Supporter!

Yours Truly,
Julia Chong
Chief Executive Officer and Founder of The Truly Loving Company