KILL two birds with one stone by buying Truly Loving Company (TLC) products.

By THO XIN YI

Not only will you enjoy the personal care or household products, which are touted to be of the highest quality, you will also be doing your part for charity.

A unique business concept that aims to help the needy, TLC pledges 100% of its dividends to four charity organisations. They are Hospis Malaysia, Rumah Aman, Shelther Home for Children and the Handi-capped and Mentally Disabled Children Association Johor Baru.

"I had this business idea in my mind for years. I wanted to use my skills, experience and network to help underprivileged people," said TLC chief executive officer cum board director Julia Chong.In May last year, she finally quit her job as managing director of a multinational company, and started TLC in July 2006.

TLC recently added 11 new products to its existing line of 15 personal care and household products. Charitable: Chong wants to use her skills, experience and network to help the needy. The new products include perfumed talc and hand and body lotion while the earlier products consist of dishwashing liquid, body , shower crème and hand wash. "The products come in our signature fragrances of Tropical Paradise, Matahari Spa and Jungle Rain," said Chong.

She gave an assurance that the products, ranging in price from RM3.90 to RM 14.20, were of top-notch quality. "We don't compromise on the products' quality just to cut cost. We use ingredients of the highest quality for our products, such as French fragrances," said Chong.

TLC also launched its website during the press conference. "Our website conveys information on our unique business concept and how we operate. This concept has never been done before in Malaysia," said its creative adviser, Jonathan Teoh. To ensure transparency and accountability, all TLC dividend-yielding shares are held by HSBC (M) Trustee Bhd in trust for its charity partners. TLC products are available at Guardian, Jusco, The Store, Carrefour and Giant outlets , other supermarkets, various mini markets, provision shops and Chinese medicine halls.