Introduction
THE TRULY LOVING COMPANY SDN. BHD. (740627-D)(Incorporated in Malaysia)
ANNOUNCEMENT
The following is a brief description of The Truly Loving Company Sdn.Bhd. ("TLCSB" or "the Company") and its business and operations for the financial year ended 31st December 2008. Further information on TLCSB together with its complete audited financial statements can be viewed on its website at www.thetrulylovingcompany.com. With transparency as one of its core values, TLCSB will continue to publish its accounts on its website for public viewing on a 6 monthly basis. Its next set of unaudited financial statements to be published on its website will be made up to 30th June 2009.

1.Introduction
TLCSB was incorporated on 11th July 2006 and its mission statement reads as follows:- “Our mission is to generate funds for charitable causes by making our products the brand of choice for caring consumers”. TLCSB commenced business in January 2007 and in March 2007 commenced sales of its “TLC” brand of quality household and personal care products. It is the first and currently the only company in Malaysia to pledge 100% of its dividends to qualified registered charities.

2.Shareholders
As at 31st Dec 2008, TLCSB has an issued and paid up capital of RM1,500,000 comprising 2 ordinary shares of RM1 each and 1,499,998 irredeemable non-convertible preference shares (“INCPS”) of RM1 each that are held by the following shareholders:-

Julia Chong – Chief Executive Officer 1 ordinary share of RM1 each
Khaw Chay Tee – Director 1 ordinary share of RM1 each
HSBC (Malaysia) Trustee Bhd as Trustee for
Malaysian charities under a Trust Deed		 1,499,998 INCPS of RM1 each

TLCSB's 2 ordinary shares of RM1 each are entitled to voting rights but are not entitled to any dividends or distributions from the Company. TLCSB's 1,499,998 INCPS of RM1 each do not have voting rights but are entitled to all dividends and distributions from the Company. TLCSB's issued and paid up capital of RM1,500,000 was funded by donations from the Company's Chief Executive Officer, Julia Chong (RM1,000,000) and an individual donor (RM500,000).

3.Charity Partners
HSBC (Malaysia) Trustee Bhd holds all the Company’s INCPS on trust for 5 charitable organizations, namely, Handicapped and Mentally Disabled Children Association of Johore Bahru; HOSPIS Malaysia; National Stroke Association of Malaysia; Rumah Aman and SHELTER Home for Children. More charitable organizations will be admitted as TLCSB’s Charity Partners as the business grows.

4.Directors and Council Members
The directors of TLCSB are Julia Chong, who is also the full time Chief Executive Officer of the Company, and Khaw Chay Tee. They are responsible for the day to day business and operations of the Company. TLCSB has also constituted a Council to oversee the admission and review of the Company’s Charity Partners and the allocation of the Company’s dividends amongst its Charity Partners. The current members of the Council are Lynda Merican, Sabri Abdul Rahman, Julia Chong and Khaw Chay Tee.

5.Summary of Business and Operations
For the financial year ended 31st December 2008, TLCSB’s revenue was adversely affected as it undertook a buy back of stocks in the personal care product range in order to correct stock levels at certain distributors. TLCSB’s household product range, however, continued to gain consumer acceptance through increased awareness and trial. In addition to retails outlets such as Jusco, Giant/Cold Storage, Carrefour, Sunshine and Village Grocer, TLCSB’s products also became available in selected Tesco outlets. TLCSB shall be re launching its range of shower crèmes with improved formulas in Q1 2009 and is optimistic that it will be able to build upon and enhance its growing reputation for providing consumer products that are “All Quality, All For Charity”.