Some people still find it unbelievable that someone as accomplished as Julia Chong can give up a top corporate job to start a company with a revolutionary mission. And that is to be the first socially responsible company to pledge 100% of the company's dividends to qualified registered charities.

In July 2006, after years of careful planning and conceptualising, Julia Chong's vision became a reality when The Truly Loving Company was formed with the help of co-director, Khaw Chay Tee.

Since then, The Truly Loving Company has embarked on a philanthropic mission to help the less fortunate and needy. Thanks to the support of caring consumers, TLC will be able to support 5 qualified charity partners and the list will continue to grow with TLC.