Who we are
Who We Are

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from left Khaw Chay Tee, Director/Corporate Legal Advisor, Pro Bono; Soo Chun Leong, National Sales Manager; Lee Szee Lzan, Sales Executive; Tay Chin Hang, Sales Executive; Ian Ong, Marketing Coordinator; Lee Ming Siew, Product Executive; Mohana Canasan, Account Executive; Lim Wan Leng, Finance Manager; Jonathan Teoh, Creative Advisor, Pro Bono; Yap Lai Peng, Business Development Director; Tan Sim Lan, Senior Key Account Manager; Hoh Yoke Yen, Merchandiser; Cheong Lai Lai, Operations Manager; Misnan Jamal, Driver/General Clerk; Julia Chong, Director/Chief Executive Officer;

The Truly Loving Company
TLC produces personal and household products that are as good if not better than many of the major brands you can name. These include:

  • bath & body
  • kitchen cleaners
  • floor cleaners
  • bathroom cleaners
  • fabric care
We don't test on animals nor do we compromise on product standards.

What also sets us apart is that 100% of TLC's dividends are given to charity. While there are many socially responsible Malaysian companies that support charities by donating a certain percentage of their income or profits to charitable causes, TLC gives 100% of its dividends to charity.
100% to charity? What's the catch?

Before we tell you what the catch is, let us tell you a bit more about TLC.

While our profit model is traditionally corporate, our aims are not. As such, all our dividend paying shares are held by HSBC (Malaysia) Trustee Bhd in trust for charities under a Trust Deed signed between HSBC (Malaysia) Trustee Bhd and The Truly Loving Company. It's the foolproof and legal way to back up what we say. As you can see from the chart below, all our dividends go to charity.
The charity partners who are entitled to 100% of our dividends are described.

For a full account of our finances, please click here.

So, here's the catch. WE NEED YOU. We really need your support. Try our brand the next time you go shopping for home or body products. We're available in most major supermarkets, small to medium grocery shops and neighbourhood sundry shops.


Give our brand a shot the next time you are shopping for home or body products.

And if you can't find TLC products at a supermarket near you, do something about it! Demand we stock TLC products near you. Just click here to do so!