The Truly Loving Companys core business is the development, manufacturing and marketing of the TLC brand of household and personal care products that fulfil and improve their customers well being and deliver a socially responsible benefit to the less fortunate in our society. Apart from making sure that their customers fully enjoy the quality and benefits of TLCs products, TLC also gives their customers an opportunity to help the needy as their support for TLC products will help to generate the necessary funds that will be distributed to worthy Malaysian charities.
The five charities that The Truly Loving Company will initially support are: Rumah Aman, an orphanage in Shah Alam that focuses on providing first class facilities and education for its 30 wards. HOSPIS Malaysia, which provides free palliative medicine and care to over 1500 patients every year. SHELTER Home for Children, which cares for children who have been abused, abandoned or are otherwise at risk at home. Handicapped And Mentally Disabled Children Association Johor Bahru, which looks after 175 mentally and physically disabled inmates whose ages range from three to 50 years, and NASAM, who provides rehab services to enable stroke survivors to return to as normal a life as possible within the limits of their disabilities and promote the concept of stroke prevention by raising public awareness on the risk of stroke.
There are many socially responsible Malaysian companies that support charities by donating a certain percentage of their income or profits to charitable causes. However TLC pledges 100% of its dividends to charities because at TLC, we sincerely believe that our commitment should be whole hearted. TLC has established a unique corporate structure by using a corporate profit model that mirrors the multinational companies that are its competitors.
In addition to enjoying the benefits of the whole range of high quality TLC products, consumers will also be able to experience the pleasure of giving and helping the needy in a simple and undemanding way. No donations or special effort is required. By supporting the TLC range of products, consumers are also supporting Malaysian charities as 100% of the The Truly Loving Companys dividends goes to charities. Supporting charitable causes has never been more convenient. The more you support TLC, the All Quality, All for Charity brand, the more power you have to make a difference to the disadvantaged and the less fortunate.